An executive-level video designed to balance brand storytelling with investor communication. The video focuses on a mayor and city leadership-driven perspective, emphasizing how reliable public mobility enables people to get to work and cities to function at scale. Built for clarity, momentum, and credibility, the piece sets a confident tone for a high-stakes financial audience while remaining grounded in real-world impact.
Earnings Call Opener
Direction, cinematography, and edit
A critical part of how Jersey City moves
A partner-facing milestone video celebrating Jersey City reaching three million rides on Via’s on-demand transit service. Produced during a transition to a new city administration, the film was designed to reinforce the strength and continuity of the existing public-private partnership. By centering the city leadership perspective, driver context, and rider experience, the piece frames the milestone as evidence of sustained trust, adoption, and real-world impact.
Direction, cinematography, and edit
A case study video showcasing Via’s paratransit capabilities as part of a fully integrated transit network. Built for agency and partner audiences, the piece highlights how paratransit operates alongside fixed-route service, centering accessibility, rider dignity, and operational performance as core components of a modern mobility system.
Paratransit Access
Co-Direction, cinematography, and edit
A short-form “day in the life” video for National Transit Career Day, offering a behind-the-scenes look at modern public transportation through the perspective of Via’s VP of Transit Operations.
National Transit Career Day Spotlight
Direction, cinematography, and edit
To support partner education and early-stage planning conversations, I developed and edited this video focused on the funding mechanisms behind microtransit services. The narrative prioritizes clarity and neutrality with a light-hearted tone, using simplified visuals, pacing, and structure to communicate public-sector funding models while keeping it interesting. Designed for broad reuse, the video functions as both a sales-adjacent educational asset and a long-term reference tool for agencies exploring microtransit.
Funding A Microtransit Service
Co-Direction, edit, and animation